Getting rid of ads is, thus far, the only reason I rooted it.  The battery life of my phone is precious enough without wasting it on ads that take up most of its small screen.

The procedure looked like this:

• root phone
• remount / as read-write (in my case: mount -o remount,rw -t yaffs2 /dev/block/mtdblock3 /system)
• replace /etc/hosts with the contents of an up-to-date ad host blacklist
• sync and reboot

I imagine this will lower my bandwidth use as fewer images and other content files are downloaded.  Verizon should thank me.

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